A-Hole!

April 8th, 2010 by max » (1) » this&that

Sometimes A-pple is an a-hole!

With the terms for their new iOS 4, Apple locked out unwanted frameworks and transscription-software:

»Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs«
(Section 3.3.3 of iPhone Developer Program License Agreement in the iPhone 4.0 SDK, via AppleInsider)

The moment of announcement was very hard for Adobe, which will launch their Creative Suite 5 the next monday! A new keyfeature (Update: but not the only one) of Flash CS5 was the built-in export for iPhone OS (like demonstrated by Lee Brimlow on gotoAndLearn();) – let’s see how they will react.

Me personally: I’m very sad about this monopolist-like, money-raking move. I just decided to switch to Mac in december and kind of regret my choice now. Apple’s making tons of money because of their gorgeous marketing for expensive hardware. They earned a lot with keeping Flash away from the iPhone and the Appstore with its intransparent approving-politics (ads, porn, etc.).

I think I have to deal with Objective-C, Cocoa and Xcode now, to judge whether this decision at least makes sense from the developers point of view – and of course (being the »Medien-Nutte« I am) I’ll get some Apple-shares, to profit…

[Update: OS 4 is called iOS 4 now, so I changed it in the post – we don’t want that old posts drop out of search-index, although that’s a great tactic, Apple Marketers.]

Max Schalch

About the author

Max, twentysomething, is a designer and developer from Bavaria. He runs his own business and was long time employed in media and advertising.
On fASforward.com he blogs about ActionScript, Flash, ColdFusion and all the other stuff.

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One Response to “A-Hole!”

  1. fasforward-reader Apple’s Thoughts On Flash » fAS»forward writes:

    […] six arguments, why Apple keeps Flash away from their mobile devices […]

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